How effective is your pricing strategy? If you find yourself constantly reducing costs, you may be sacrificing what you want most – to gain revenue…
As the first flashing red light in a game changing series, “Top 7 Signs Your Company Needs to Change,” we have noticed good leaders in upper management leave and rising young stars exit for reasons beyond pay. More often, the reasons they leave are signs of deeper, underlying problems or conditions that need to change within the company. Why should you care? What are the bottom line solutions to employee retention? …
When all is going well in your company and money is flowing in, decisions are easy. But when your “tried and true” strategies no longer work, you wonder what is happening and why? Our team gathered our 100 years of combined experiences and came up with these seven red flashing lights that signal your company needs to change…
Buying decisions are not just logical. They are not just emotional. Buying decisions are an evolving combination of human need bubbles. When you are buying a car and you have been a long term BMW driver, what will it take for you to consider an Audi or a Cadillac? If you are a long time Chevy truck owner, what will it take to get you to look at a Ford? If you have been a long term Toyota buyer, what will it take to get you to look at Kia? When you are trying to sell a service, a similar combination of logical and emotional needs come into play…
Does it disturb you that college students are graduating with an astronomical debt load and no jobs? It should! What do colleges and universities owe students, parents and stakeholders? What do we owe our kids? While education is a pathway to prosperity in an era of global competition, the value of higher education has come under the “needs reform” headlines…
Chasing too many things at once does not help your business productivity, and certainly does not pave the way for sustainable business solutions…
In today’s evolving markets, there are products and services so unique that sometimes it becomes difficult to create a “go to market” strategy. A CIO colleague of ours that has developed a product that has potential to be sold to 3 different customer types: end users, institutions and corporate clients. Developing these strategies requires a lot of industry insight and experience in bringing varieties of products and services to market, which this colleague has never done before. As a big fan of Shark Tank, we set up our own tank and brought in an investor we know who is constantly evaluating product and company investment opportunities…
In a world that now sends us thousands of messages a day, how do you stand out in the crowd? How do you capture the attention of your potential client and become “the one” they choose to do business with? It is a challenge to be heard above the noise of all these competing messages…
How do we really know why companies excel? Is it luck? Did they do something extraordinary? Is it just the environment? Were they prime for the right market at the right time and rode the wave? In Harvard Business Review, Michael Raynor and Mamtaz Ahmed from Deloitte tackled the question: “How do we know what makes a company exceptional?” …
The “traditional” business model is no longer working. Why? Competitors are now global and come from younger, fast growing markets who approach business differently. Overarching these challenges is the need to successfully hire the right people, work effectively with leadership and manage today’s multi-generational workforce…
