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Top 5 Sales Techniques to Build More Effective Relationships

By Wayne O'Neill

The business world is constantly changing and evolving around us, whether we like it or not. Playing it safe can be comforting in the sense that you stick with what you know, but you’re doing your organization a disservice by not adapting to new trends, not listening to new ideas, and not pursuing new connections. […]


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2020 Higher Education Outlook: Graduate to Concession Financing

By Wayne O'Neill

Budget concerns. Internal political issues. External economic uncertainty. These — and many other issues — weigh heavily on the mind of a college or university administrator when strategizing methods to grow revenue. In the day-to-day operations of managing these factors, we understand the challenge of not having enough time to think deeper and broader about […]


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2020 Healthcare Industry Outlook: Better Conversations Lead to Innovative Solutions

By Wayne O'Neill

The sheer thought of how the healthcare industry will be shaped and molded in 2020 could create immediate anxiety. Economic uncertainty, political uncertainty, and industrial uncertainty makes for an unpredictable mixture of factors that could affect your company or organization in the healthcare space. Smart companies are taking steps to insulate themselves from potential unrest […]


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Video: Our 2019 Gratitude for Your Support

By Wayne O'Neill

Before we collectively jump into the busy season of a new year, we want to take time to express our gratitude for your support in 2019. We experienced amazing successes this year, making this the most prosperous year of business in the 15 years of our company. Our partners embraced our new service offerings in […]


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2019 NICE Conference: Rethinking the Future Cybersecurity Professional

By Wayne O'Neill

The shortage in qualified cybersecurity professionals is startling — both domestically and internationally. According to data published by NICE (National Initiative for Cybersecurity Education), the shortage at the beginning of 2019 was 314,000 cybersecurity professionals in the United States. The shortage at the end of 2019 jumped to 504,000. Expanding internationally, a report published by […]


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Why The Best Sales Training Can Be Counterintuitive

By Wayne O'Neill

“To add value to others, one must first value others.” — John Maxwell In today’s business climate, the world of sales has never been more fast-paced and monetarily driven. The art of closing a deal in a fluid, ever-shrinking global market takes insight and momentum to find your true value in each potential relationship. Yet, […]


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2019 AIC Constructor Conference: Understand Political Issues to Find Wish List Scope

By Wayne O'Neill

In November 2019, I had the opportunity to speak at the 2019 AIC Constructor Conference in Philadelphia. The timing was ideal, as companies in the construction industry are focused on how to better connect with clients to grow their business. Fortunately, that’s exactly what we focus on at RESET. My central message was this: companies […]


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How To Turn A Trend Into A Sale

By Wayne O'Neill

Every day here at RESET, we talk to owners at the highest levels within organizations and institutions about how they want to compete, how they want to engage with their customers, and how they want to leverage various stakeholders. Combine this with our methodology designed to leverage connections, it puts us in the unique position […]


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Owners Are Icebergs: How to Unlock Hidden Potential

By Wayne O'Neill

Institutional owners are like icebergs. You can really only see what’s on the surface. The tip of the iceberg is all they’re making visible to you. This isn’t because they’re hiding their wish-list from you — it’s because it simply doesn’t occur to them that you can help them with what’s under the surface. I […]


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