Blog

Boring Ass Articles: Why you should pay attention even when you don’t want to

By Wayne O'Neill

I’m always reading something. You’ll often find me staring intently at my iPad, soaking up the latest book from my book list or using the latest apps to connect with recent news and industry articles. If you catch me with my iPad powered off, I’ll have my nose buried deep within a trade publication: magazines that are, at times, so bad they won’t charge the readers—just the advertisers.


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Don’t get lost: The downsides to Geographical Thinking

By Wayne O'Neill

Many firms think that they connect best with their clients when they think geographically. They focus on having an office in every major city, so they can feel physically close to them and more available to meet needs as they arrive. What they don’t realize is that clients are more interested in someone that understands them and connects on a deeper level than can be limited by quantity of miles.


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Just Forget about Presenting…And Think About Connecting

By Wayne O'Neill

You’ve probably read a thing or two about effective presenting, or have some of your own opinions or strategies for effective presenting. In my opinion, all styles of presenting work. I don’t believe in presentation protocol, I believe in you getting up there in front of people and being true to yourself.


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Leadership Lessons from a Dancing Guy

By Wayne O'Neill

A colleague of mine sent me this video, First Follower: Leadership Lessons from a Dancing Guy and it’s full of counterintuitive notions about how behavior transformation happens. In watching it, the first thing I’m struck by is the fact that what really changes a group is the first follower to a leader, not the leader himself.


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Leveraging a Board Position

By Wayne O'Neill

A friend of mine sits on five boards—he’s done so for years. Recently he came to me and said, “You know, I’ve been doing this for five years and I can’t honestly say that I’ve leveraged it or connected with anybody or I’ve used that.” And it’s not just him. Many of my clients struggle with leveraging a board position and making it worthwhile.


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How to Leverage Twitter at an Event

By Wayne O'Neill

I’ve been to plenty of conferences and tradeshows during my career, but recently, when I attended The 2014 P3 Conference, I did something a little different than the other white-haired guys in my peer group. I used the conference hashtag on Twitter—before, during, and after the event. From my experience, you get more out of an event if you’re utilizing social media.


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You can’t sell externally unless you can sell internally

By Wayne O'Neill

This is concept is like a commandment to me, yet few people get it. They want to get out in the field and sell, sell, sell–meet clients alongside their team members, talk about their product or service, and leave with a check in their hands. But they’re missing an important component when the entire team isn’t on board.


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Leveraging LinkedIn as an Account Development Tool

By Wayne O'Neill

Most of you have a profile, but do you know how to use LinkedIn to your greatest advantage? For me, LinkedIn isn’t just an online resume. It’s an Account Development tool that can be used in a multitude of ways, such as…


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Tips for Startups to Excel with Go-To-Market Strategies

By Wayne O'Neill

Navigating a startup isn’t easy. I know firsthand how quick (and often) roadblocks can occur and how there’s often a lot of disappointments before there are triumphs. When speaking with others who are involved in startup companies, I’ve find that many entrepreneurs make some of the same mistakes.


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Using Technology to Learn Business and Politicial Issues…and Connect

By Wayne O'Neill

I know what you’re thinking: you already use technology to connect. Through Facebook, you’re back in touch with that pretty girl who sat behind you in 9th grade algebra, your kids have taught you how to Skype now that they’re off to college, and you know through LinkedIn that your cubicle mate from fifteen years ago is still working at the same company. But that’s not what I’m talking about here. Just because you have contact doesn’t mean you have a connection.


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